We’ve launched 500+ websites for B2B mid-market and enterprise companies and generated millions in revenue for our clients since 2010.
HubSpot Websites
That Get Results. Period.
Amanda Frye from
“Web Canopy is a true partner in every sense of the word. Not only are they professionals who are experts in their field, but they take the time to get to know you and your business. We initially signed on for a limited scope, but after experiencing their process and delivery, we are going to sign on for additional services and hope to have a long lasting relationship.”
How Are We Different Than Every Other Agency?
While others focus on telling you whatever they think you want to hear, we focus on the key ingredient for building a successful marketing engine.
Why HubSpot for Your Website
A single source of truth for all your marketing and lead generation activities. Create, track, and optimize your marketing efforts on one platform and let the leads flow in.
Here’s Our Exact Process.
Over the last decade we’ve been a part of hundreds of website launches. The most successful websites have 6 key components that create a foundation for a high converting website. We call this the Website Conversion Framework.
Platform & Tools
Without a strong foundation to stand on, a structure will fall. The same goes for the Website Conversion Framework. The platform and tools used to build your website can make or break your brand’s success. This is often overlooked by most companies and is critical to a high converting website. The platform should be easy to use and navigate, and not require an experienced developer to make updates. The website should also be secure and not rely on third-party plugins and developers to keep it operational.
Positioning & Messaging
This section is pivotal, constituting around 95% of a successful conversion-focused website. If your website isn't effectively conveying the right message, addressing the customer's journey, and prioritizing their problems over self-promotion, it's unlikely to convert visitors into leads. Neglecting these aspects can result in a confusing user experience and a high bounce rate. If you're not achieving the desired call or demo volume, it's crucial to reassess. To gauge your approach, consider whether your website focuses more on your company or on your customers and their challenges. The key to success lies in prioritizing your audience.
Design & Development
Design and development often go unnoticed, but they're not just about aesthetics. It's crucial to consider User Experience (UX) - are your visitors enjoying their interaction with your site, or are they getting distracted and confused? Your website should elevate your brand and align with the previous section's message. Beginning with the basics, your website should look presentable and offer a user-friendly design to retain interest. Beyond appearances, it should actively promote engagement. This can be achieved by incorporating lead capture opportunities into the site's design and utilizing interactive elements like calculators, quizzes, and chatbots to enhance the user experience.
Nurturing & Automation
Lead management goes beyond capturing leads; it's about sustained engagement. It's not just the sales team's job; integrating contacts into the CRM upon form submission is vital. You need to ensure leads remain engaged through an ongoing experience extending UX beyond conversion is key. Engage with the contact immediately upon becoming a lead with compelling content addressing their problems and offering value. Segmenting contacts based on engagement and needs through specific website content and email nurturing campaigns. Automating actions like appointment scheduling and follow-up emails streamline lead management effectively.
Traffic & SEO
This often misunderstood but crucial aspect of a successful website is SEO. Many marketers prioritize SEO, hoping it will transform their business. However, you need to question the ROI directly attributed to SEO. While metrics like increased traffic, better keyword rankings, and longer time on page are valuable, they may not align with your current business needs. A website that attracts traffic but doesn't convert it into customers isn't ideal. If you're a B2B company aiming for growth, it's vital to prioritize areas that enable your website to convert effectively before heavily investing in SEO. Build a converting machine first, and then amplify it with SEO when you're ready to handle increased traffic.
Conversion Rate Optimization
Now, let's talk about the pinnacle of the Website Conversion Framework—a place where your website excels in every aspect. It consistently converts leads, generates calls, encourages return visits, and attracts substantial new qualified traffic monthly. At this point, you can focus on making it even better. Your website should be in a constant state of improvement and updates. You achieve this by running numerous tests on various pages and areas of your site to enhance performance. These tests, such as A/B split tests, evaluate tools, content, layout, design, automation, follow-up, traffic sources, and SEO content to optimize every aspect of your website. This consistent Conversion Rate Optimization (CRO) demonstrates your marketing expertise, making you an invaluable asset to your business.
Want Access To Our Entire Website Design Process?
Download our Website Conversion Framework Guide to see a detailed breakdown of our process, our pricing information, timeline, scope, team structure, work examples, and more.
Adam Bielanski from
“Working with Web Canopy Studio has been exceptional. Money spent has been well worth it. We started out with some marketing initiatives to fix up our HubSpot portal to capture the "low-hanging fruit". We then worked with Web Canopy Studio to move our website over to CMS Hub and did a new redesign. In every aspect of the project, you could feel how much each member of the team enjoy doing the work and provided great critical feedback. We have seen great success and looking forward to our next project.”
Common Misconceptions
Misconception #1
“If only I could get more traffic to my website with SEO I’d be able to generate more leads”
The Truth:
You need to build a conversion machine using your website and CRM first. You need to know with confidence that for every 100 visitors coming in, you get x customers out. Then you focus on traffic.
You need to build a conversion machine using your website and CRM first. You need to know with confidence that for every 100 visitors coming in, you get x customers out. Then you focus on traffic.
Why It’s False:
Running more traffic to a website that doesn’t convert will not increase the calls on your calendar.
Running more traffic to a website that doesn’t convert will not increase the calls on your calendar.
Why It's False
The Truth
Misconception #2
“If only I could get more people to see the cool features of our product I’d be able to sell more”
The Truth:
When you focus on the problems people have and walk them through a process of how they can solve those problems, you’ll create a beautiful path of trust which will allow people to listen.
When you focus on the problems people have and walk them through a process of how they can solve those problems, you’ll create a beautiful path of trust which will allow people to listen.
Why It’s False:
Unfortunately, no one cares about your product or your features. You’re swimming in a noisy world of new tools and products that show and disappear every single day.
Unfortunately, no one cares about your product or your features. You’re swimming in a noisy world of new tools and products that show and disappear every single day.
Why It's False
The Truth
Misconception #3
“If only I could use more tools inside the HubSpot platform I’d be able to get more clients”
The Truth:
First, you have to simplify by focusing on turning your HubSpot portal and website into a conversion machine. After you accomplish 80% of the results with only 20% of the tools, you’ve got a solid foundation and can expand into the other tools more effectively saving you time and money.
First, you have to simplify by focusing on turning your HubSpot portal and website into a conversion machine. After you accomplish 80% of the results with only 20% of the tools, you’ve got a solid foundation and can expand into the other tools more effectively saving you time and money.
Why It’s False:
Adding more to a messy portal will only create more chaos and confusion. This leads to either getting bogged down in a never-ending cycle of work without progress, or giving up and abandoning the system with numerous unfinished projects.
Adding more to a messy portal will only create more chaos and confusion. This leads to either getting bogged down in a never-ending cycle of work without progress, or giving up and abandoning the system with numerous unfinished projects.
Why It's False
The Truth
Are you ready to join the select group of brands who have already discovered the key to generating millions from their website?
Here’s a Breakdown of How We Help
Custom Website
Elevate your online presence with a tailor-made website crafted exclusively for you. Our team will collaborate closely to design, develop, and deploy a cutting-edge website that showcases your unique identity and features essential functionalities. Experience a seamless user journey and stand out in the digital landscape. Let us bring your vision to life.
Branding
We're experts in building comprehensive brand stories. From impactful logos to a cohesive blend of colors, textures, icons, photography, and voice, we create immersive experiences that leave a lasting impression. Your brand becomes a powerful, memorable story etched into the minds of your audience.
Theme Website
Looking for a fast and efficient solution? Opt for your new website built on a carefully selected theme. We'll guide you through theme choices, customize it to match your brand, and seamlessly integrate your content. Get up and running quickly with a professional website that captures your essence and engages your audience effectively.
Website Migration
Our commitment lies in the smooth transition of your existing website from its legacy platform to a HubSpot theme of your choosing. Whether you select from our marketplace themes or independently purchased options, we guarantee meticulous relocation of all your content and images to the new HubSpot website.
Copy Writing
Our team of skilled wordsmiths transform ideas into compelling narratives that captivate, engage, and convert. Whether it's expertly curating website content that seamlessly aligns with your broader marketing strategies or producing persuasive marketing materials, we write copy that creates conversions.
Still Need More Proof?
Our results speak louder than words.
Our results speak louder than words.
When they came to us, their marketing was not aligned and they weren't generating inbound leads. Their team used different email messaging and different platforms entirely. There was no lead nurturing funnel, the team’s efforts were directed at making noise online to gain awareness, and email campaigns were confined to cold outreach.
What we did
We created clear goals for their marketing team and mapped out a plan forward to pass more qualified leads to sales. The content pillar strategy focused on SEO-specific targeted keywords. A combination of high ranking blog posts, lead magnets, and masterclasses have turned the EasyMovie website into an inbound marketing operation that sends qualified leads to the sales team.
The Results
- 86% Increase in leads generated since launch
- 450% Increase in organic keyword ranking
- More than $2000,000 in revenue attributed to Inbound marketing campaigns
As a small company with aggressive growth goals, Pype relied on ads for lead generation. However, with a two-person marketing team managing ads was not the highest priority task. They struggled to use the right language for their niche target audience in construction software and weren't providing good leads to sales.
What we did
Our team led a workshop to better understand their products, value proposition, and audience. We created a more robust ad strategy that included lead magnets, webinar registrations, and booked demos from sales. We also sprinkled in some Google, Facebook, and LinkedIn ads for good measure.
The Results
- 356 New leads generated in 2020
- 30% Increase in revenue
- Pype was acquired by Autodesk in 2020
Came to us looking for a more modern website that turned traffic into quality leads. Their old website hadn't been updated in over 5 years! It had an outdated design, wasn't optimized for conversion, and had confusing navigation.
What we did
Beginning with a messaging workshop to deeply understand Utopia's buyer personas, we created a roadmap to make sure that the design, messaging, UX, conversion path, and CTAs all aligned to bring Utopia's target audience to the site - and convert once they got there. Not only did we end up generating more leads but those leads were also higher quality.
The Results
- 135% Surge in website traffic
- 61% Increase in new traffic
- 153% Increase in contacts assigned to sales team
Humbled, Yet Honored
We’ve won countless awards for the results we’ve helped our clients achieve.
Scott Barrett from
"Within one meeting with John and the WCS team, we knew they were the right fit for us. As a company who was attempting to grow into more digital marketing and better leverage HubSpot and other available resources, we needed expertise, creativity, and guidance. Through the WCS process they helped up shape our values, messaging, develop personas, etc. As a result, we then spent time internally to re-focus on who we are, what we do, and what makes us unique in the market. Our new website is amazing, and we couldn't be happier with the end result. We look forward to continuing to collaborate with WCS around developing digital content, and maturing our approaches, content, and strategies going forward. Thanks again WCS - y'all are awesome!"
Website Conversion Assessment
What's preventing your website from converting more leads? Have you ever wondered why your website just isn't bringing in leads like your competitors?
Find out exactly where you’re struggling and get a personalized game plan to fix those challenges instantly.
Find out exactly where you’re struggling and get a personalized game plan to fix those challenges instantly.
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Let’s Get to Work
Download our Website Conversion Framework Guide to see a detailed breakdown of our process, our pricing information, timeline, scope, team structure, work examples, and more.
Get a quote
Get a personalized quote for your website project. Choose between a full custom build, a migration to a theme, or somewhere in between. Pick the services you need from our team of experts to build you the website you've always wanted.
Plan & Strategize
Work with us to create the best plan forward. Whether it's choosing a theme to start on, or submitting a design reference guide. We want as much information as possible about your organization and goals to create a plan of attack and knock your project out of the park.
Schedule a Kickoff
Let the fun begin! Schedule a kickoff call to get to know our team and lay the foundations for your project. As we've been told before, "It's always a party with Web Canopy Studio!"
Want Access To Our Entire Website Design Process?
Download our Website Conversion Framework Guide to see a detailed breakdown of our process, our pricing information, timeline, scope, team structure, work examples, and more.
