Maximize your marketing efforts with a results-driven strategy that leverages HubSpot’s unique tools.
Strategic Marketing to Grow Your Reach
Corey Hooper from
“Web Canopy was a strategic partner which provided full our company with the much needed assistance in the launching of our CRM, inbound marketing and sales strategies. Our company's sales exploded once these items were in place. Our annual gross income was doubled in 18 months! Highly recommend Web Canopy!”
Humbled, Yet Honored
We’ve won countless awards for the results we’ve helped our clients achieve.
Monique Bouchard from
"We worked with WCS on lead organization and content planning projects simultaneously, confirming our audience and creating a framework to identify which leads were SQL and MQL. This enabled us to score our existing and future leads in HubSpot properly, initiate a nurture campaign, and understand the results. Working with WCS saved us time and prevented the inevitable missteps of trial-and-error. Our first nurture campaign was very successful, reconnecting us with our leads effectively. Our sales and marketing processes improved radically."
Common Misconceptions
Misconception #1
“Sales and marketing should stick to their own departments”
The Truth:
They should work together to ensure a seamless customer journey, from lead generation to conversion, with shared accountability for revenue targets. Effective collaboration enables a feedback loop for improvement and a customer-centric approach, all contributing to long-term business growth and success.
They should work together to ensure a seamless customer journey, from lead generation to conversion, with shared accountability for revenue targets. Effective collaboration enables a feedback loop for improvement and a customer-centric approach, all contributing to long-term business growth and success.
Why It's False:
Both functions share a common objective: revenue generation. In the modern business landscape, collaboration and alignment between sales and marketing are crucial.
Both functions share a common objective: revenue generation. In the modern business landscape, collaboration and alignment between sales and marketing are crucial.
Why It's False
The Truth
Misconception #2
“Marketing's role ends after the sale”
The Truth:
In reality, marketing's role continues well after the sale is made. It involves actively engaging with customers, nurturing relationships, retaining them through tailored strategies, identifying opportunities for upselling and cross-selling, gathering valuable feedback, and fostering brand loyalty.
In reality, marketing's role continues well after the sale is made. It involves actively engaging with customers, nurturing relationships, retaining them through tailored strategies, identifying opportunities for upselling and cross-selling, gathering valuable feedback, and fostering brand loyalty.
Why It’s False:
Reducing marketing to a pre-sale function ignores the critical value it brings to post-sale phases. In today's customer-centric landscape, marketing's influence extends far beyond the point of purchase, encompassing customer engagement, retention, upselling, feedback collection, and brand loyalty.
Reducing marketing to a pre-sale function ignores the critical value it brings to post-sale phases. In today's customer-centric landscape, marketing's influence extends far beyond the point of purchase, encompassing customer engagement, retention, upselling, feedback collection, and brand loyalty.
Why It's False
The Truth
Misconception #3
“Marketing is just about promoting products or services”
The Truth:
Marketing is about building relationships. It
involves researching and understanding customer needs and developing and delivering value to customers based on their unique needs.
Marketing is about building relationships. It
involves researching and understanding customer needs and developing and delivering value to customers based on their unique needs.
Why It’s False:
While promotion is an important aspect of marketing, it's not the only one.
While promotion is an important aspect of marketing, it's not the only one.
Why It's False
The Truth
Misconception #4
“More marketing is always better”
The Truth:
It's important to find the right balance for your business and target audience by focusing on campaigns they’re really interested in.
It's important to find the right balance for your business and target audience by focusing on campaigns they’re really interested in.
Why It’s False:
Overdoing it will lead to more unsubscribes and can even numb your clients to your messaging.
Overdoing it will lead to more unsubscribes and can even numb your clients to your messaging.
Why It's False
The Truth
Misconception #5
“Marketing is all about selling”
The Truth:
Marketing also involves building brand awareness and establishing trust with customers, which can help drive long-term business growth.
Marketing also involves building brand awareness and establishing trust with customers, which can help drive long-term business growth.
Why It’s False:
While marketing can help drive sales, it's not just about selling products or services.
While marketing can help drive sales, it's not just about selling products or services.
Why It's False
The Truth
How Are We Different Than Every Other Agency?
While others focus on telling you whatever they think you want to hear, we focus on the key ingredient for building a successful marketing engine.
Why HubSpot for Your Website
A single source of truth for all your marketing and lead generation activities. Create, track, and optimize your marketing efforts on one platform and let the leads flow in.
What’s Our Process?
Company needs vary, sometimes monthly. That’s why we have a specially designed system for our ongoing marketing engagements.
Benchmarks
Establishing benchmarks allows us to stay accountable and ensure that we are making progress towards our goals. By setting deadlines and regularly reviewing our progress, we can measure our progress and make any necessary adjustments to stay on track.
Goal Setting
Goal setting is important because it provides a clear direction and focus for our efforts and helps everyone stay motivated and on track. When you have smart goals, it becomes easier to make decisions and allocate resources towards activities that will help you achieve your desired outcomes.
Monthly Execution
Each month, we will divide the quarterly objectives into smaller tasks to be completed. We will also make room for any backlog items or time-sensitive initiatives that may arise. This helps us to stay organized and on track towards achieving our quarterly goals.
Monthly tasks may include, but are not limited to:
Monthly tasks may include, but are not limited to:
- Ongoing website enhancements
- Email marketing campaigns
- SEO + Social
- Paid ads
- Content creation
- Design and development
- Video production
- HubSpot portal management
- Dashboards + reporting
Are you ready to join the select group of brands who have already discovered the key to generating millions from their website?
Here’s a Breakdown of How We Help
Clarity
Gaining clarity before any project is essential for success. It starts with a thorough analysis of the available data, allowing realistic and challenging goals to be set. This data-driven approach not only ensures accountability but also provides valuable insights to continuously optimize your sales strategy, ultimately driving project success.
Target Audience
Identifying and understanding your target audience is the foundational pillar of a GTM strategy. This involves defining your ideal customer's pain points and needs. You need a clear picture of who you're trying to reach to tailor your messaging and marketing efforts effectively.
Product Positioning
Nailing down your product's core message can be a real puzzle while figuring out where your unique piece fits in the market. This involves sizing up the competition, getting a handle on the industry norm, and understanding how your potential users and buyers view your product, which means you've got to have some spot-on personas.
Marketing Strategy
Building upon the groundwork of goal setting, audience analysis, and positioning, it's now time to roll up our sleeves and take action. Employing a range of tactics, such as lead generation, content marketing, advertising, and social media, our goal is to attract and convert customers. Embracing an agile methodology, we continuously test and refine our channels and strategies for ongoing optimization.
Sales Strategy
We'll begin by conducting a thorough evaluation of your current sales pipeline to ensure it accurately reflects your sales potential and can reliably predict future revenue. Then alongside your team, we'll develop a solid revenue roadmap by aligning clear product messaging, key account plans, pricing strategies, and quality lead generation with your sales objectives.
Over the last decade we’ve been a part of hundreds of website launches. The most successful websites have 6 key components that create a foundation for a high converting website. We call this the Website Conversion Framework.
What we did
Without a strong foundation to stand on, a structure will fall. The same goes for the Website Conversion Framework. The platform and tools used to build your website can make or break your brand’s success.
The Results
- 4800 new qualified leads
- Enrollment grows 6.8x
- Online revenue increases by 75%
- 182% increase in subscribers
Website Conversion Assessment
What's preventing your website from converting more leads? Have you ever wondered why your website just isn't bringing in leads like your competitors?
Find out exactly where you’re struggling and get a personalized game plan to fix those challenges instantly.
Find out exactly where you’re struggling and get a personalized game plan to fix those challenges instantly.
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Let’s Get to Work
Download our Website Conversion Framework Guide to see a detailed breakdown of our process, our pricing information, timeline, scope, team structure, work examples, and more.
Get a quote
Get a personalized quote for your marketing project. Have us help with a one-time campaign, or consider starting us on a monthly retainer. See what it will take for our team of experts to start generating leads for your business.
Plan & Strategize
Work with us to create the best plan forward. Learn what's involved in creating a masterclass, email nurture, or SEO strategy. We want as much information as possible about your organization and goals to create a plan of attack and knock your project out of the park.
Schedule a Kickoff
Let the fun begin! Schedule a kickoff call to get to know our team and lay the foundations for your project. As we've been told before, "It's always a party with Web Canopy Studio!"
Want Access To Our Entire Website Design Process?
Download our Website Conversion Framework Guide to see a detailed breakdown of our process, our pricing information, timeline, scope, team structure, work examples, and more.
