Maximize your marketing efforts with a results-driven strategy that leverages HubSpot’s unique tools.
Strategic Marketing to Grow Your Reach
Corey Hooper from
“Web Canopy was a strategic partner which provided full our company with the much needed assistance in the launching of our CRM, inbound marketing and sales strategies. Our company's sales exploded once these items were in place. Our annual gross income was doubled in 18 months! Highly recommend Web Canopy!”
Humbled, Yet Honored
We’ve won countless awards for the results we’ve helped our clients achieve.
Common Misconceptions
Misconception #1
“Marketing is just about promoting products or services”
The Truth:
Marketing is about building relationships. It
involves researching and understanding customer needs and developing and delivering value to customers based on their unique needs.
Marketing is about building relationships. It
involves researching and understanding customer needs and developing and delivering value to customers based on their unique needs.
Why It’s False:
While promotion is an important aspect of marketing, it's not the only one.
While promotion is an important aspect of marketing, it's not the only one.
Why It's False
The Truth
Misconception #2
“More marketing is always better”
The Truth:
It's important to find the right balance for your business and target audience by focusing on campaigns they’re really interested in.
It's important to find the right balance for your business and target audience by focusing on campaigns they’re really interested in.
Why It’s False:
Overdoing it will lead to more unsubscribes and can even numb your clients to your messaging.
Overdoing it will lead to more unsubscribes and can even numb your clients to your messaging.
Why It's False
The Truth
Misconception #3
“Marketing is all about selling”
The Truth:
Marketing also involves building brand awareness and establishing trust with customers, which can help drive long-term business growth.
Marketing also involves building brand awareness and establishing trust with customers, which can help drive long-term business growth.
Why It’s False:
While marketing can help drive sales, it's not just about selling products or services.
While marketing can help drive sales, it's not just about selling products or services.
Why It's False
The Truth
How Are We Different Than Every Other Agency?
While others focus on telling you whatever they think you want to hear, we focus on the key ingredient for building a successful marketing engine.
Why HubSpot for Your Website
A single source of truth for all your marketing and lead generation activities. Create, track, and optimize your marketing efforts on one platform and let the leads flow in.
What’s Our Process?
Company needs vary, sometimes monthly. That’s why we have a specially designed system for our ongoing marketing engagements.
Benchmarks
Establishing benchmarks allows us to stay accountable and ensure that we are making progress towards our goals. By setting deadlines and regularly reviewing our progress, we can measure our progress and make any necessary adjustments to stay on track.
Goal Setting
Goal setting is important because it provides a clear direction and focus for our efforts and helps everyone stay motivated and on track. When you have smart goals, it becomes easier to make decisions and allocate resources towards activities that will help you achieve your desired outcomes.
Monthly Execution
Each month, we will divide the quarterly objectives into smaller tasks to be completed. We will also make room for any backlog items or time-sensitive initiatives that may arise. This helps us to stay organized and on track towards achieving our quarterly goals.
Monthly tasks may include, but are not limited to:
Monthly tasks may include, but are not limited to:
- Ongoing website enhancements
- Email marketing campaigns
- SEO + social
- Paid ads
- Content creation
- Design and development
- Video production
- HubSpot portal management
- Dashboards + reporting
Monique Bouchard from
"We worked with WCS on lead organization and content planning projects simultaneously, confirming our audience and creating a framework to identify which leads were SQL and MQL. This enabled us to score our existing and future leads in HubSpot properly, initiate a nurture campaign, and understand the results. Working with WCS saved us time and prevented the inevitable missteps of trial-and-error. Our first nurture campaign was very successful, reconnecting us with our leads effectively. Our sales and marketing processes improved radically."
Over the last decade we’ve been a part of hundreds of website launches. The most successful websites have 6 key components that create a foundation for a high converting website. We call this the Website Conversion Framework.
What we did
Without a strong foundation to stand on, a structure will fall. The same goes for the Website Conversion Framework. The platform and tools used to build your website can make or break your brand’s success.
The Results
- 4800 new qualified leads
- Enrollment grows 6.8x
- Online revenue increases by 75%
- 182% increase in subscribers
Website Conversion Assessment
What's preventing your website from converting more leads? Have you ever wondered why your website just isn't bringing in leads like your competitors?
Find out exactly where you’re struggling and get a personalized game plan to fix those challenges instantly.
Find out exactly where you’re struggling and get a personalized game plan to fix those challenges instantly.
More Of What We Love
Successful marketing requires a strategic blend of creativity, data-driven insights, and the right tools. Marketing software is useful for businesses ...
09/20/2023
Do you often get to the end of the day and can’t pinpoint what exactly you got done that day?
05/19/2021
We are in the midst of a really crazy time with COVID-19 and its impact on the world. Our company has issued our own "work remote" policy for the unfo...
03/26/2020
Let’s Get to Work
Download our Website Conversion Framework Guide to see a detailed breakdown of our process, our pricing information, timeline, scope, team structure, work examples, and more.
Get a quote
Get a personalized quote for your marketing project. Have us help with a one-time campaign, or consider starting us on a monthly retainer. See what it will take for our team of experts to start generating leads for your business.
Plan & Strategize
Work with us to create the best plan forward. Learn what's involved in creating a masterclass, email nurture, or SEO strategy. We want as much information as possible about your organization and goals to create a plan of attack and knock your project out of the park.
Schedule a Kickoff
Let the fun begin! Schedule a kickoff call to get to know our team and lay the foundations for your project. As we've been told before, "It's always a party with Web Canopy Studio!"
Want Access To Our Entire Website Design Process?
Download our Website Conversion Framework Guide to see a detailed breakdown of our process, our pricing information, timeline, scope, team structure, work examples, and more.
